AI = Awesome Intelligence

[Dan_PrintSent]

My brother and I both work in IT. He works at a large dealership that uses DealerTrack.

Certain departments had to physically print docs just to scan them back in and email them. DealerTrack (and possibiy other older apps that “require Lexmark printers”) forces a physical print job to get the right logos and forms on things like statements of account and tech cards. It’s simply due to the application was built back when the norm was send logos/forms to Lexmark printers cache, then for all future prints just send the text and a code for the form, the actual printer adds that during the print.

We already knew how to program from earlier jobs, but both are in more of an IT leadership role now. With Claude AI we built something that captures any of those print jobs out of the DMS and turns them into a PDF instead of sending them to a printer.

Several departments use it every day now. After about 10 years of print → scan → PDF because of a simple software limitation, they now get the PDF instantly because AI makes coding 100x faster.

Would have taken years without AI.

 

[joe.pistell]

DealerTrack (and possibiy other older apps that “require Lexmark printers”) forces a physical print job to get the right logos and forms on things like statements of account and tech cards.

Here it comes ppl.

From inside the stores, AI will power waves of disruption. Every software system you use, created by giant companies, will have new competition coming from little places, popping up everywhere.

AI is to Legacy Software
as
Craft Beer is to Budwiser.

An unstoppable wave of innovation that Budwiser could not copy.

 

[carguyfiles]

The craft beer line is right about the build. I think it understates what happens after.
I build the software a set of stores use to push their used inventory to Facebook Marketplace. 196 rooftops, 316 feeds, about 74,000 vehicles kept in sync, 17,778 posts in the last 90 days. Writing that took a fraction of the time it would have taken three years ago, so Joe is not wrong.
What AI did not change is that almost every surface we touch belongs to someone else. Facebook moves one field in the listing form and posting stops that hour. A website platform ships a redesign on a Tuesday and a batch of stores quietly stops syncing until we catch it. Dan's print capture is durable partly because a Lexmark job stream from 2004 is the most stable thing in that building. Most integrations are not that.
So the thing that separates the small shops is not build speed. It is how fast they absorb breakage. If you are a dealer buying from one of us, the useful question is not what it does in the demo. It is what broke last quarter, how you found out, and how long you were down.
Full disclosure, I build software in this space, so weigh accordingly.

 

[joe.pistell]

The craft beer line is right about the build. I think it understates what happens after.

Ahhhh... you've uncovered the 'magic variable' in AI, the POV (Point of View) of the user.

Joe, you went into the intricacy of the building blocks and the technical connectors, the architecture of the system, the surfaces, etc. I was seeing an executive's view of disruption coming to a legacy enterprise, where employees create new products, new solutions, new ideas that the enterprise legacy system can't se -or- create on its own.

@Alex Snyder recruited me to come to Burlington Vermont, back in the day when craft beer was a baby. I saw firsthand how brewmasters would peel off and start their own company, creating craft beer that nobody else could make.

In 2026, the luckiest dealerships will have the resident nerd, the brainiac, finally having the resources, the tools through AI, to see problems and fix them on the fly, fast. The framework is the same: you have a master system, and then an employee inside the master system sees problems and can't get it fixed until AI shows up. Then, voila, a fix is made, a solution is created, and a new product is born.

For 2 decades, Dealer Refresh has a magnet for the smartest and brightest people in the dealership world. Look at our roster of amazing minds.

If you're new to DR and you want to know if this is the right place, Read this statement:

"Why isn't there a fucking API?"

If circa 2005 architecture makes your blood boil, then welcome aboard! A tidal wave of disruption is about to playout in real time, and DR will be the best seat to watch it play out in real time.

-Uncle Joe

 

[joe.pistell]

Today, we are officially releasing

Matt, dude, you got to tone down your AI slop generator. You're turning dealer refresh posts into lead gen. The "Hey, look at me, and look at my products" gets old. We need best practices, ideas, then toss on some humble brag.

Get more creative, please embrace the DR spirit.

P.S. This pissed me off, I signed your ptition and you used it for lead gen.
***URGENT*** Call to the industry builder community - It's time for interoperability Please sign the petition!

***URGENT*** Call to the industry builder community - It's time for interoperability Please sign the petition!

Matt Copley of Hrizn launched an urgent petition calling on the automotive industry to demand open APIs, webhooks, and third-party access for dealership websites, arguing it's absurd that dealers lack the interoperability standard on platforms like Wix or Shopify. Despite over 900 thread views...

forum.dealerrefresh.com

 

[joe.pistell]

680+ builders who have created with us

Matt,
This looks interesting, plz consider opening a DR thread to display examples of your users outputs from your platform. I'd love to see before vs after. My brother in law sells 30 nissans a month and hes so proud of his SM posts, yet they're sooo geocities, so garish. Is this what your platform does?

 

[MattCopley]

Matt, dude, you got to tone down your AI slop generator. You're turning dealer refresh posts into lead gen. The "Hey, look at me, and look at my products" gets old. We need best practices, ideas, then toss on some humble brag.

Get more creative, please embrace the DR spirit.

P.S. This pissed me off, I signed your ptition and you used it for lead gen.
***URGENT*** Call to the industry builder community - It's time for interoperability Please sign the petition!

***URGENT*** Call to the industry builder community - It's time for interoperability Please sign the petition!

Matt Copley of Hrizn launched an urgent petition calling on the automotive industry to demand open APIs, webhooks, and third-party access for dealership websites, arguing it's absurd that dealers lack the interoperability standard on platforms like Wix or Shopify. Despite over 900 thread views...

forum.dealerrefresh.com

Fair enough. We didn't intend to make it lead gen. Although we do put folks into a nurture campaign which we do admittedly need to refine. Grateful for the feedback. I'll take the previous post down. Sorry if it was in a bad spot but I assure you its not slop.

 

[joe.pistell]

Matt, don't take it down. I bet u all are doing amazing work, Reconfigure it, give it a tweak.

Does it sell cars? D.I.S.C.?
If so, how so?

 

[joe.pistell]

AI Performance Test -- NFL Pool update, week 2.
1st place. 40 contestants.
Overall (weeks 1 & 2), tied for 1st place.

NFL pool competition is messy filled with emotions and injuries, but the NFL is surrounded with analytics and structured data. Kinda sounds like used car management? lol.

My Mission: This a great test of AI's abilities, kind of a visibility into the state of the art. This is year #2, results are **significantly** better than 2025.

Prompt construction this year was significantly simpler, more focused on two key topics: 1) Vegas lines 2) Studying and classifying the Pool audience's picks.

Week one was a crap shoot, no history, only vegas lines. Week 2 gave us more data. As each week passes I have built the model to look back and refresh it's assumptions from the prior week.

Follow me for more 'anti-slop' AI leadership thoughts. More as it comes.