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Amazed at eLead (not in a good way)

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aksales

aksales

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Apr 9, 2010
15
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Jason
#1
So curious how a "top of the line" CRM can not have the ability to run any campaign on a manufacturer certified used sale. I am being told that "nobody has asked" for the ability to report / market to certified used customers before. Wow.

Anyone have any suggestions on how to pull an advanced search or audience builder report on certified used customers or even show a customer as certified buyer?
 
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✨ AI Highlights

  • A dealer expresses frustration that eLead CRM lacks functionality to run campaigns, generate reports, or create audiences specifically for manufacturer certified used vehicle customers—a significant gap for a system marketed as top-tier.
  • The vendor's response that "nobody has asked" for this feature before highlights a disconnect between the platform's capabilities and real-world dealer needs in the certified used market segment.

A dealer expresses frustration that eLead CRM lacks functionality to run campaigns, generate reports, or create audiences specifically for manufacturer certified used vehicle customers—a significant gap for a system marketed as top-tier. The vendor's response that "nobody has asked" for this feature before highlights a disconnect between the platform's capabilities and real-world dealer needs in the certified used market segment.

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