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Announcing Vendor Announcements & News

Alex Snyder

President Skroob
Staff member
May 1, 2006
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We have had the Vendor Deals section and it has been great to see the vendors placing their promotions there, and now they have a place to bring their newest updates or accolades to the forums: Vendor Announcements

  • Do you have a new product release?
  • Did you have a killer client success story that our community would find value in?
  • Are you hosting an event?
  • Did you hire someone from our community?
These are the kinds of things we'd love to see you talk about. I'm especially looking forward to product release updates and if you hired someone from the DealerRefresh crowd.

What not to do:
  • You hired someone we don't know... nobody cares, don't tell us.
  • Your client's success story has no practical story that shows another dealer how to succeed.
  • You integrated with some other company, but don't tell us the details of the integration.
  • Your company made an acquisition or you were acquired and don't give us the details of what that means to us.

Cardinal Rule: if you want to add good content, always fashion it in a way that your audience can get value from it.

You live deeply in your own world. Things are important to you that others do not understand nor care to try understanding it. When you want to tell the world something try saying it out loud and substitute another company name or person's name to see if you would care if you heard that. If the answer is yes (be careful with your bias), then it should be good content. If no, don't post it.

If you ever have a question about posting, @Jeff Kershner and I can help. Just direct message us.
 
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✨ AI Highlights

Alex Snyder announces the launch of a dedicated Vendor Announcements section on DealerRefresh, giving vendors a structured space to share product releases, client success stories, events, and notable hires from the community. Clear guidelines are provided on what content is welcome versus what would be considered low-value or self-promotional noise. The post sets expectations that announcements should offer practical relevance to the community rather than generic PR fluff.

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