- Jan 7, 2026
- 38
- 21
- Awards
- 3
- First Name
- Douglas
Full disclosure: While we have clients with hard-gates on their inventory, I'm not a fan. (Registration before viewing) I'd rather dealers A/B test the gate so they can measure the actual impact than just add it outright. My belief is that gating inventory is interrupting the research period of a prospective buyer before they've made any decision. Not to mention gated content won't rank, we see this with a few of our dealers.
One area I think does have some promise is soft-gating... where you provide all but a few key pieces of information to entice a visitor that's closer to a buying decision.
Thoughts? Any research done here? Best practices? I've done some searching and find a lot of opinions, but not a lot of statistics.
One area I think does have some promise is soft-gating... where you provide all but a few key pieces of information to entice a visitor that's closer to a buying decision.
Thoughts? Any research done here? Best practices? I've done some searching and find a lot of opinions, but not a lot of statistics.
