M
Mel
Guest
I am new to the boards, so please forgive if I am posting this in the wrong place. I was wondering if you guys could give me a bit of insight into Internet Leads. I was recently tasked with improving our internet department... we've got a way to go...
Right now, we are receiving about 250-275 leads per month and are closing 12-14%, 34 units/month, give or take. The staff is designed as a BDC department, with just about all of them working part time and students at the local university. The problem is that we only have 4 people on staff and they are heavily dependent on templates for emails (don't even get me started). The first thing I am doing is hiring a few more people, which will be done by the end of the month. The leads come in through our website, the national website, Zag (barely get 5/month), cars.com (barely 10/month) and dealercentric (nothing so far).
I am thinking it is about time to cut those and I would like to replace them with other providers. Do you guys have any good recommendations as to where I could start for new providers?
The end result would be to raise sales to at least a solid 15% by April through better lead sources and training (perhaps a new staff/ more staff as well). I am trying to set up a proper plan of action but it seems like there is a lot of work to do and I am a bit lost.
Any help is appreciated. thanks!
Right now, we are receiving about 250-275 leads per month and are closing 12-14%, 34 units/month, give or take. The staff is designed as a BDC department, with just about all of them working part time and students at the local university. The problem is that we only have 4 people on staff and they are heavily dependent on templates for emails (don't even get me started). The first thing I am doing is hiring a few more people, which will be done by the end of the month. The leads come in through our website, the national website, Zag (barely get 5/month), cars.com (barely 10/month) and dealercentric (nothing so far).
I am thinking it is about time to cut those and I would like to replace them with other providers. Do you guys have any good recommendations as to where I could start for new providers?
The end result would be to raise sales to at least a solid 15% by April through better lead sources and training (perhaps a new staff/ more staff as well). I am trying to set up a proper plan of action but it seems like there is a lot of work to do and I am a bit lost.
Any help is appreciated. thanks!