Hello Everyone
I have been watching the cash for clunkers program roll out on dealer websites. Some dealers are putting a large part of their resources and time into this program. While I realize there are some customers to be gained from this program, I think if dealers lose focus on their core business it will actually cost them sales. I think dealers should allot 15 to 20% of their budget, and about the same amount of effort to this to make sure they don't miss any opportunities, but I think they will lose business if they revert to much of their budget/time to cash for clunkers.
Shereef
I have been watching the cash for clunkers program roll out on dealer websites. Some dealers are putting a large part of their resources and time into this program. While I realize there are some customers to be gained from this program, I think if dealers lose focus on their core business it will actually cost them sales. I think dealers should allot 15 to 20% of their budget, and about the same amount of effort to this to make sure they don't miss any opportunities, but I think they will lose business if they revert to much of their budget/time to cash for clunkers.
Shereef
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