ActivEngage Are you already using AI for your dealership?

[MarcusVasquez]

AI technology has definitely revolutionized various industries, including dealership operations. Using AI as a middleman to assist live chat agents sounds like a smart move to enhance customer service and efficiency. However, ensuring that AI chat interactions build trust with customers is crucial.
For businesses looking to leverage AI effectively, exploring solutions like AI business assistants can be beneficial. Platforms like this offer advanced tools to enhance visual content and streamline business processes, ultimately improving customer engagement and satisfaction.

 

[Carsten]

This is definitely Using AI and is not a smart move because this interactions didn't build trust.
ultimately not improving customer engagement and satisfaction.


10 words are mine

 

[pspagnoli]

I operate and sell www.zenzio.com AISA is our superhuman sales associate who can speak in over 95 different languages, chat with a customer via website or any social media outlet through conversational and emotional conversations. Beyond simple chats AISA can answer and communicate to every single lead coming into the dealership and followup for over 45 days. well above what our humans are doing today with the thousands of leads coming into the stores. Finally AISA can be added to the fixed departments to set up custom drip campaigns and even reach out to your database of customers to acquire vehicles. Let me know if anyone would like to see a demo.
[email protected]

 

[Captq5]

Great topic. You mentioned that AI interactions need to build trust, I couldn't agree more.

We’ve moved beyond the "experiment phase" in the Netherlands and are currently applying this specifically to Review Management for multi-location dealer groups.

We found that for groups with 10+ locations, maintaining a consistent "Tone of Voice" and responding quickly to Google Reviews is a massive operational bottleneck.

The "Dutch Approach" & Results:

We implemented an AI-driven approach (Repmanager) for a Top-20 dealer group here (Stam, 20 locations). instead of just "answering," we used the AI to drive Local SEO and Map Rankings:

1. SEO Injection: The AI dynamically weaves in specific car models (e.g., "Renault Occasion") and location data into the replies, which signals relevance to Google.

2. Time Savings: The marketing team went from spending ~1 hour per day on manual replies to saving 4.5 - 5 hours per week.

3. Control: The system handles the bulk (4 and 5 stars) automatically, allowing the human team to focus 100% on complex/negative cases.

It’s interesting to see that while Chat is often the first place dealers look for AI, Review Management often delivers faster, measurable ROI for multi-store operations.

Curious to hear how US dealers are currently balancing the "personal touch" with this kind of volume?