Are you sending out Print Mailers? For service or sales? Who do you go through?

[kcar]

Well.. Curious to see how the results are and if anyone's still doing this.
People keep saying print media doesn't work, waste of money people throw it in the trash, etc.

Is anyone have success with it? Who are you going through? Any idea of what you're sending out. Does it produce sales or drive in traffic?

 

[ryanabbott]

We use MUDD for our mailers and they seem to be pretty good. We do them for our "One Day Sales" and it produces 10-20 sales for us. So for bang for the buck, I say it does alright.

 

[Alex Snyder]

Working for a technology company has really changed my opinion of mail.

I like it more now.

As a dealer I had a really hard time putting strong value on impressions. I was all about ROI on leads, sales, etc. I was blind beyond the 33rd of a month. Now that I can see well beyond 365 day increments I see a lot more value in paying for impressions because top-of-mind awareness (branding) is invaluable.

Mail is virtually the only things that is an almost 100% guarantee of an impression (good or bad impression....doesn't matter).