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Are you using Google's new Gmail Sponsored Promotions?

Oh yes. Scares me too. But I also love it! My company started out as a data aggregator after can-spam laws were put in place here in the states. Our goal was to do legitimate 3rd party email marketing and help businesses do proper data collection within the limits of the law. We've learned a lot over these past 10 years which has lead us to offer this unique marketing opportunities for our clients (like beta testing Google products and working with mobile app developers to design new marketing techniques..like the one mentioned in the previous post)

I do believe we will all fall in love with GSP once it leaves beta and some more of you can get your hands on it. I think there is some powerful targeting that will really help cut down wasted monthly ad spend and annoy less people with advertising that has no interest to them.
 

✨ AI Highlights

An automotive marketing vendor shares early experiences with Google's Gmail Sponsored Promotions beta product, highlighting its ability to target in-market car shoppers by analyzing their email history and search behavior—for example, identifying prospects who've received competitor quotes and countering with timely offers. While participants acknowledge the powerful targeting capabilities could reduce wasted ad spend, the discussion reveals significant privacy concerns about the extent of consumer data collection and usage, even as Google implements safeguards to limit direct access to customer information.

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