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Are you VIN-aware?

Jeff Kershner

Founder
May 1, 2005
3,899
1,415
Awards
2
First Name
Jeff
This will be the new Buzz Word for 21-22. Betcha!!

VIN-aware

How VIN-aware of you?
What percentage of your inventory are you VIN-aware of?
What’s your VIN-aware score?

I can hear and see it already.

“The objective of a VIN-aware campaign is to sell a car as quickly as possible and for the greatest gross profit.”

Sucks - the URL isn’t available.
 
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Feb 25, 2016
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Neal
Hey Jeff, we’ll take that bet. As the VIN-aware experts, we own the URL and trademark. Happy to discuss the price - haha!
 

Jeff Kershner

Founder
May 1, 2005
3,899
1,415
Awards
2
First Name
Jeff
I've overheard the term being used here and there and figured it may become the next buzzword everyone starts using. I had no idea it was associated with a product or service. The URL/webpage was blank - so I wasn't sure.

BTW - what's up stranger?
 
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Feb 25, 2016
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Neal
We couldn't be more excited that you think VIN-aware will become a buzzword. We need to catch up soon. I hope all is well with you and the family.
 
Feb 25, 2016
3
0
First Name
Neal
“VIN-awareness” is the concept that every VIN requires a uniquely tailored budget, channel mix, and pricing strategy based on the most profitable outcome for that unit. The goal of a VIN-aware campaign is not only to sell a car, but to sell it as quickly as possible and for the greatest gross profit.