The shift to EVs is here and for car dealerships that means rethinking their VDPs. EV buyers are looking for more than just photos and prices. They need details like range, incentives, and charging options and so on. So, how do your EV VDPs do? What are they missing? What things worked (or not) for you?
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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Love the hierarchy of needs...I would even add one more category at the top of the pyramid.
"Does VDP give shopper excitement or reason to purchase"
For example, EVs are more environmentally friendly than ICE counterparts.
A surprising number of people actually cite concern for the environment as their top reason to purchase an EV....Automotive websites have a long way to go!
Source: Deloitte 2024 Global Automotive Consumer Study
"Does VDP give shopper excitement or reason to purchase"
For example, EVs are more environmentally friendly than ICE counterparts.
A surprising number of people actually cite concern for the environment as their top reason to purchase an EV....Automotive websites have a long way to go!
Source: Deloitte 2024 Global Automotive Consumer Study
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@PeteBarba & @Alex Snyder, here’s a cool Partnership request.
EV’s are grocery getters, great payment cars.
Fits nicely into FrikenTech's payment page (currently has no EV credits or gas savings)
Tesla Example: GROCERY GETTER!!
EV’s are grocery getters, great payment cars.
- Lectrium is an EV merchandising tool.
- FrikenTech is the best "absolute best payment right now" tool
- FrikenTech adds EV credits and gas savings (Lectrium API?)
Fits nicely into FrikenTech's payment page (currently has no EV credits or gas savings)
Tesla Example: GROCERY GETTER!!
DISC? Hell Yes!
p.s. Dealer FYI: here's our current FrikenTech/Lecrtrium EV SRP
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Yes exactly - just how Tesla does it!
This could be a great partnership. Team Lectrium is interested and can help share data....
We should probably meet over video @Alex Snyder .... Thank you @joe.pistell for pushing the partnership!!
This could be a great partnership. Team Lectrium is interested and can help share data....
We should probably meet over video @Alex Snyder .... Thank you @joe.pistell for pushing the partnership!!
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Let's do it. My first name @frikintech.com is probably the best way to connect.
✨ AI Highlights
Automotive professionals discuss how dealership EV Vehicle Detail Pages (VDPs) often fail to meet buyer needs, as most sites use generic combustion engine templates that don't highlight EV-specific information like range, incentives, charging options, and environmental benefits. The conversation identifies a hierarchy of missing elements—from basic EV specs to emotional purchase drivers like environmental impact—and culminates in a concrete partnership proposal between Lectrium (EV merchandising tool), FrikenTech (payment calculator), and dealership platforms to improve net payment displays by incorporating EV tax credits and gas savings comparisons.
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