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Attribution: Do you give the last touchpoint all of the credit for a sale?

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by ed.brooks, Jun 27, 2016.

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  1. mbloom19

    mbloom19
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    Over the last year, since most of these changes referenced in the article went into effect, we have found that campaigns that are open and we aren't focused on targeting a specific person or look-alike audiences, deliver much greater returns for our clients. When we had access to all of the data that was made available in Facebook we always ran split tests using specific targets vs an age/geo only ad set and found that often times the open campaigns performed as high as the most targeted campaigns. Even if the data provider says they've identified huge segments that are in-market - there are infinitely more people that data shows that aren't necessarily "in-market" but our ads may generate their interest.

    On Facebook and Instagram it all comes down to the creative - if you use dull inventory images with bad inventory overlays you won't see any return on your ad spend. The creative (video!) is now the most important part for generating leads and messenger conversations.

    Do you see anything different with your dealership (or dealership clients)?

     
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  3. Alexander Lau

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    What you say makes sense, especially for video, but I'm referring more to the upcoming impact of regulations, which is something @jon.berna@jon.berna mentioned in an interview here. It's something that's agreeable on both sides too, bipartisan. Those days are coming.
     
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  4. Alexander Lau

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    Gee... you don't say? You giant fucking assholes.

    MRC May Deprecate Click As An Ad Metric, Part Of Shift To Outcome-Based Measurement
    https://www.mediapost.com/publicati...deprecate-the-click-as-an-ad-metric-part.html

    Aren't you the folks who sold click as a sledgehammer metric in the 90s-00s? Now I know it was all smoke and mirrors - I'm just looking for you to admit that much of today is still smoke and mirrors... fraud abounds... just a LITTLE honesty is all I ask.
     
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  5. Alexander Lau

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    Senate Judiciary Looks at Digital Ad Space
    Focus is on protecting information privacy without blowing up ad-supported 'net model
    https://www.broadcastingcable.com/news/senate-judiciary-looks-at-digital-ad-space

    Just the beginning of a major privacy overhaul and it's going to be bipartisan. The fact that tougher privacy laws could range differently from State to State will only make attribution even less holistic than it already is now. LMFAO! Ohhhh dear...
     
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    #114 Alexander Lau, May 23, 2019
    Last edited: May 23, 2019
  6. jon.berna

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    I think I called this...
     
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  7. Alexander Lau

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    You absolutely did and I was going to mention you, but I have been giving you so many @ mentions and kudos, dudes might have thought it was some man crush or something wicked! ;-)
     
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  8. Alexander Lau

    Alexander Lau
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