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Audi oADD Website Discussion

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#11
Brad Burlingham said:
In talking with them i dont think they understood how much we use GA4 to optimize our campaigns. Not to mention the fact that GA4 will lose all attribution as soon as they exit our site and go to tier 1. a good visit would be classified as a bounce in that case.
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Set up GTM to fire a GA4 event on outbound clicks to audiusa.com. You'll lose attribution afterwards, but you can start measuring how much traffic is headed for Tier 1, vs. just 'gone'.
 
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✨ AI Highlights

Audi dealers are struggling with the mandatory migration to Audi's new OEM-built website on Adobe, which lacks native Google Analytics 4 and ASC event support, making campaign optimization and cross-platform tracking difficult. Community members identify serious issues including poor site performance, ADA compliance liability risks, significant search visibility drops (one dealer reported 60%), and confusing navigation that pushes users to the OEM tier-1 site where attribution is lost. The consensus is that the platform prioritizes OEM control over dealer success, though some suggest workarounds like Google Tag Manager implementation or reverting to independent website builders.

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