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Audi oADD Website Discussion

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#11
Brad Burlingham said:
In talking with them i dont think they understood how much we use GA4 to optimize our campaigns. Not to mention the fact that GA4 will lose all attribution as soon as they exit our site and go to tier 1. a good visit would be classified as a bounce in that case.
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Set up GTM to fire a GA4 event on outbound clicks to audiusa.com. You'll lose attribution afterwards, but you can start measuring how much traffic is headed for Tier 1, vs. just 'gone'.
 
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