Automotive-websites holding dealers' Google Analytics history hostage?

[Dane Saville]

We've had dealers tell us that they contacted their previous partners, who refused to turn over admin or significantly delayed doing so. And they're (the old vendor) even less amicable with us.

 

[Alexander Lau]

@Dane Saville when you say, "Even honest agencies try to correct this issue", can they not turn over admin rights?

It's easily fixable. They can easily turn over rights or add permissions for other account users.

https://support.google.com/analytics/answer/1009702?hl=en

 

[George Nenni]

It's easily fixable. They can easily turn over rights or add permissions for other account users.

https://support.google.com/analytics/answer/1009702?hl=en

Agreed, that's the rub! Super easy to do, helps the dealer, and doesn't burn a bridge for the agency. #nobrainer

 

[Dane Saville]

Agreed, that's the rub! Super easy to do, helps the dealer, and doesn't burn a bridge for the agency. #nobrainer

It would seem like a no-brainer, right! I am surprised every single time by the friction some people create.

 

[TeddyJTurner]

Dealer should always have admin rights to the account and give only edit access to whichever company or vendor is helping them optimize it.

 

[George Nenni]

Dealer should always have admin rights to the account and give only edit access to whichever company or vendor is helping them optimize it.

Agreed, very frustrating. The provider is Dealer.com, does anyone have a good DDC contact I can get help on this? The dealer has 5 years of GA data they are telling the dealership belongs to DDC.

 

[Dane Saville]

Agreed 100%.

I asked a few colleagues who are client-facing. Unfortunately, even with dealers who are the same brand in the same region all have different points of contact, which have periodically changed. I bring this up as a forewarning of a potential complication you may encounter as you try to resolve this. Sorry I couldn't help!

 

[TeddyJTurner]

Strange, not sure what the downside of giving the "client" their GA access and rights to it. Seems like there is none to me.

 

[Alexander Lau]

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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Advertising agencies are often...

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