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Autotrader ads in ChatGPT just surfaced

This has the potential to be a huge new advertising play, but my opinion is that it's all going to come down to how people react.
If the average ChatGPT users feels that this is OpenAI "selling their information" or "watching their chats", the relevance of ads will fall off a cliff.

If nobody revolts, this could be hyper-targeted AI ad placements at a time of consumer need.. could work.