Autotrader.com for sale? Not anymore - is that too bad?

[MikeMTempe]

The ATC subject is always interesting to say the least. As a former employee of ATC and ATP over an 8 year period I am amazed at the loyalty from dealers. Does ATC work? Off course. Is it worth the investment? That is up to the dealer and the ROI they are expecting. Does ATC innovate? Without a doubt. But how does that innovation help the dealer? Is real or perceived? Again, the answer is subjective. In the beginning ATC was to be a targeted advertising venue. They thought the buying process would be changed and the need for dealers per se would change dramatically. Well that didn't happen. Now they are introducing products such as the ALPHA programs for thousand more. How does a dealer resolve the ROI question? Some have because of basic marketing and advertising models. We spend the money we HAVE to be getting our moneies worth. I question that logic and do openly as a competitor of ATC on the streets. While they serve a need, does the invention of new more expensive prducts really increase ROI or just justify them building brand recognition for a future sale? There are many opportunities out there for dealers, but the "newspaper syndrome" has taken hold, "I need to be there and in a big way since my competition is there". Mr.Perry and crew have done a great job, building their brand on the dealers back.

 

[SuperSales]

So after reading all of this, there is another rumor that AutoTrader is back on the market. Is there any truth to this rumor? Is Cox once again trying to unload?

 

[Rumor?]

The likely suitors would be Google, Microsoft, or somebody with VERY deep pockets. Imagine what Google could do to the market if they owned ATC.

 

[Peter]

Super Sales- that's interesting because I've heard that same thing recently. A lot of their recent behavior can be explained by them dressing up AutoTrader.com for sale. I'm curious if anyone else has heard this, seen any signs, or has any additional info?

 

[D]

Lol, there are several Ad sites that are giving them a run for their money. Autotrader been sending attorneys after people so they can monopolize. So, if you have autotrader in your name you are F'ed. They think they created other peoples domains names and paid for it. There is a site that is awesome looking in design and their ranking isn't bad for the time they been on the net called Bogartautotrader.com. They got attacked - funny thing is it seem like they waited to see if they were goin gto do good then hit them from a repliable source of mine. Internet monopoly I mean you are goin gup against COX, corporate gangbangers it seem. If you are a small guy they can't handle competition what do they do - gangbang in suits and ties instead of man up and give people that made them rich help like all those dealerships that are going down Im sure they made COX and AutoTrader.com rich so when they going to help the car industry like lowering their fucking feed prices. I know BogartsAutoTrader.com was doing this and people were happy. Spread the word, in my opinion they went after them BogartsAutoTrader.com because they are honest and is trying to help the car industry instead of rob them when the economy is down. Our country needs more honest businesses like BOGARTSAUTOTRADER.com. I won't doubt if Autotrader start harrassing them to give up their domain name. Thats what wussies do in my book must know you suck when you got to worry about the little guy, lmao sad. Money gangbangers once the corporate peanut butter kicks in they will get you stuck like a ghetto with no option "AUTOTRADER".