AutoTrader.com Pricing???

[Brian in Etown]

Maybe I should repost my first question?

@Lighntup
is this guy legit? If so maybe I can call and get a price break on that new alpha package?

 

[Brian in Etown]

or this one?

guess lightnup is on the busy side picking up the slack for that other district. We even have the best ATC reps on dealer refresh!

 

[TTT]

@lightnup or should I say ATC PR Dept?

I did not create this forum, I am merely stating my humble opinion. In this case I am pro-dealer, get over it !

 

[Lightnup (blog)]

TTT or should I say unethical self-centered jerk?

It takes a truly warped mind to try justifying the posting of multiple private inter-company communications on a public forum as merely stating one's opinion. It's stepping over the line and I don't give a rat's butt what company is involved...AutoTrader.com, cars.com, Radio Shack or Chuckie Frigging Cheese, you don't deserve the paycheck you are receiving from your employer.

It's embarrassing to know that someone with your lack of integrity works for the same company I do. If you are truly pro-dealer, then quit trying to sell them something you obviously don't believe in. Do yourself, your employer and especially your clients a favor and quit your job. Do it today. Do it right now. Make that call. I'm sure your DSM is standing by. Better yet, maybe you'll be revealed and they'll fire your ass. One can only hope.

 

[Jerome Jerenovich]

Question: Has anyone started to post ACTUAL pictures of their new car inventory with sites such as AutoTrader? I know that companies like ATC a really pushing new cars as a part of the classifieds play..... and was wondering if any progressive dealers are seeing results from posting actual pictures of live inventory.

 

[SOS]

Taking actual photos on new vehicles does draw more attention to them on autotrader as many dealerships rely on stock images alone but the activity that new vehicles receive on autotrader compared to used vehicles is pale in comparison, speak to a dealership that has signed on with autotraders New Car Partnership product and see if they thought it was worth the additional ad spend. Autotrader stresses their value in the new car market but you will see much stronger activity from other sources on new vehicles. They've got a huge segment of the online used audience but have not much to offer in the new vehicle customer audience. They might have a product set for new car but no audience.

 

[TTT]

@lightnup:
I never Insulted you or called you names, I would appreciate it if you would do the same.
If you have beef with me, why don’t you post your contact info and I will be more than happy to call you. Everybody is tough behind a keyboard, my 6 year old son is tough behind a keyboard, calling me names only shows how immature you are.
By the Way, I'm not an AC and I don't report to a DSM!

 

[SOS]

TTT, question for you. If your not an AC and don't report to a DSM, does anyone in district or regional management even remember your name?

 

[Lightnup (blog)]

TTT,

Quit your job yet? Or do you plan to continue collecting a paycheck from the company whose products and management you anonymously ridicule in public forms? What a class act. Your 6-year old must be so proud.

 

[MB Dealer]

Lightnup,
The issue at hand is not TTT, its companies like autotrader who feel they can bully dealers and extort money from them year after year.

I agree, he shouldn't talk against a company he works for but maybe he's disgusted with the way autotrader has turn itself into.

By the way, I renewed with AT at the same rate a month ago, this is after I told them to piss off when they presented me with a $2000 rate adjustment.

Chuck.