AutoTrader.com Pricing???

[Jeff Kershner]

Delete.

 

[jthompson]

I just started working for a website that does something similar, it's called dealergarden.com, it's a little different in that we take dealers local newspaper ads or whatever ad they want to place on our site and those ads are up for one week and change every Friday. We provide free leads that don't go into a pool, they go directly to the dealer. as far as our advertising, we run ads in all the local newspapers, tv commercials and have extensive internet advertising through banner ads and such. I was curious what you guys think, because we're running into a plateau and wanted to know if there was anything else we could do to get the ball rolling a little quicker. OH and it's only $100 a week no matter how many vehicles were sold. We got the idea from how expensive it is to run the full page ads that a lot of dealers do, and wanted to make it cheaper so that the smaller dealers could afford it as well and they all can expand the reach of their current ads they place in newspapers, direct mailers and such. All of the dealer garden employees were in car sales and to run a full page ad here it's roughly $3500 per full page ad and we had one dealer tell us that in Buffalo to run a full page ad for one day was something ridiculous, he said it was bout $10,000! INSANE! What do you think? if you wanted to check out our commercials we have running right now, go to YouTube and do a search for dealer garden, our channel will come up.

 

[Carquid]

Carquid is taking on autotraderr in the uk offering £1 one car one week have a look at the site it's the future ,,,,, all feedback will be greatly received

 

[Becci Foley]

I work at carsforsale.com. We are right under cars.com for traffic. I sold cars for 4 years and let me tell you. Autotrader costs way too much. We build a FREE website and drive traffic and do EVERYTHING Autotrader and Cars.com does and we are $99 a month. Makes no sense to me why a dealer would spend that kind of money unless there was a guarantee on leads, and there never is. There is always a contract involved too which sucks because then you are locked into something that may or may not work. Just saying. Call me if you want and run us side by side and save yourself some damn money...
 
Becci Foley
 
605-306-3411

 

[Becci Foley]

So does carsforsale.com. Unlike webmanager...we actually have our own portal. We do the free website as well. $99 a month...best deal you'll find for 7 million shoppers a month.
 
Becci Foley
 
605-306-3411

 

[Vishal Ved]

AutoTrader boasts "AutoTrader.com is the only website with more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners. We provide the largest selection of vehicles and attract more than 14 million qualified buyers each month."
 
There are around 17767 dealers in US in 2011. So how can AT boast of 40000 dealers

 

[Will B]

Truecar recently rolled out an independent dealer program.
The montly rates are anywhere from $350/month - $2500 per month depending on inventory.
$350 - Up to 50 vehicles
$750 - 51-100 vehicles
$1250 - 101-250 vehicles
$2500 - 250 and above vehicles