- Dec 30, 2009
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- First Name
- Yago
I wonder about the comparison to Facebook. At least, AutoTrader has a proven revenue stream.
Yag, that is a cheap shot knowing that they are not allowed to defend themselves on this forum. I have been critical of vendors, on here, but I am not competing against them.
If there is anyone on DealerRefresh that uses AutoTrader, knows how to make it work and verify the ROI, it's Joe. When he can't make it work, I'll stop endorsing them and go in a different direction.
Davis,
Sorry for not replying sooner, I didn't see your post.
I didn't know that ATC couldn't reply to the forums, but I guess that says something about the company (my comment not to reflect on the individuals that care fr the company).
As I expressed to Joe I didn't intend to take a shot at ATC, I was trying to take a shot at how the market has changed and the dealer's perceptions. It is none of my biz what ATC charges or what dealers would pay, but I look at trends and I believe that dealers are willing to pay less for 3rd party sites in 2012 than they did in 2010-2011.
ATC works in many markets but just because the newspaper costed $20K a page doesn't mean digital needs to cost $20K, in my humble opinion. We need to stop comparing digital to other media.