RE: "I hope you can appreciate there is a delicate yet necessary balance to discussing performance and sharing information that is better left for internal dialogue."
Unless you are claiming transparency and making claims based on selecting what you think looks best while failing to mention information that might provide REAL perspective, I would agree with you. Claims of happy customers and volume numbers need to be put in the context of ALL the information. Otherwise, one might think you are trying to deceive.
RE: "This is a great platform to discuss current trends and to weigh in on industry topics but it isn't the right forum to divulge every financial detail, especially when discussing startups."
And I'm not in as big of a hurry to pronounce something is a trend until it has shown some sustainability. Sustainability includes a profit history. I have repeatedly pointed out that it is easy to raise money for a start up, if you know what buttons to push. I've been going to automotive conferences for decades, and reading and writing about the industry. I long since lost track of most of the sponsors that have come and gone.
RE: "In reading some of your thoughts in the post above I struggle to understand how any of it matters to what is happening today."
I'll try not to hold your youth and experience against you, to steal a phrase from Ronald Reagan.
RE: "Giving me an example of changing verbiage at a Chevy store that I can only imagine was over 20 years ago hardly seems relevant."
You think 20 years is a long time? I guess only the things you've experienced in YOUR life are relevant. But I'll share something with you. The psychology that drives consumers hasn't changed. The idea that consumers today KNOW more than they did in previous decades, is a common theme. But they don't. They have more information. Having information, and being able to unpack it, are two different things.
RE: "I do not want to make this personal. I have no doubt that you have tremendous industry knowledge and your experiences in many cases are invaluable. I do think however in respect to what is happening in the used car space your experience may be a hindrance."
I think your inexperience is a hindrance. You become a kool aid drinker because its easy to be a kool aid drinker. You lack historical perspective.
RE: "I could not agree with you more that Ernie's pace of thought is typically one or two gears ahead of most."
He forgets that what he is saying has been rehearsed and role played in his mind for a long time while the people he is talking to are hearing most of it for the first time.
RE: "In having witnessed it up close several times I would tell you to first, trust that it is genuine and second, drink plenty of coffee."
I trust that he is genuine AND very bright. But really bright people can have gaping holes in their logic for a variety of reasons.
RE: "As usual I appreciate
@Ed Brooks perspective."
As do I. We agree on most things political, most things in economics, most things that pertain to the pre-owned business, and virtually nothing as it regards the new car business. I was one of the first to write praises of vAuto and Dale Pollaks first book. I did a book review about 6 years ago. Reflecting back, I should have mentioned that when Dale discussed efficient markets he should have continued it on to its inevitable conclusion. Efficient markets lead to disintermediation, which is the elimination of the middle man. I'm not sure someone who depends on dealers for revenue should be touting an efficient market in auto sales. Regardless, his observations of changes the Internet has imposed on the pre-owned market were spot on then, as they are now. Where Dale and vAuto got off track was making the assumption that dealers should attempt to do the same thing on new inventory as they do on pre-owned. And that's where Ed and I disagree. Its like vAuto is trying to throw fire on the pissing contest between dealers where only vAuto wins.
RE: "The mention of CarMax and their ability to ask a premium for what is essentially an identical product as most dealers is a good one."
Sure, as long as the discussion includes proper context. For example, not commonly known is that CarMAx doesn't charge itself retail for recon. I don't think they even mark it up. BTW, Dale Pollak and I are in complete agreement about the stupidity of retail recon. Doing it at cost is stupid too. The formula in use 30 years ago works best today and provides the proper balance in allocation of cost and revenue.
RE: "There is a reason why every Apple store in every mall has a waiting list while you can buy the product in any Best Buy across the country."
This is a complete non sequitur to auto retail.
RE: "People will pay more for a special experience." Some will. The question is whether or not focusing a business plan on that relatively small percentage is sustainable. In auto retail, how do you define a special experience? If you think the discussion of what consumers think is a special experience is a new one, its not. Is a special experience related to One Price? DO you think the haggle is a detriment? If so, do you think that is new?
RE: "They will also do so for convenience. Imagine a place where both intersect."
When you find it in auto retail in a sustainable way, please tell me about it. I'm not talking about anecdotes. Until Carvana is shown to be successful, and that includes sustainable profit, it is an anecdote. I can give you plenty of anecdotal failures that were well financed. You can also watch the slow train wreck known as TrueCar if you need some reinforcement.
BTW, you will probably see TC take a little stock price bounce in the next couple of weeks, before it settles back down. Don't fall for the fools gold, but it might make for a little in and out stock play.
RE: "I get that we may not be able to find common ground on how this will play out."
Can you prove that my Grandmother isn't in orbit around Mars?
RE: "I would hope that before you write us off you at least look at a perspective that brought us here in the first place. The consumer."
I've been studying auto buying consumers for 45 years. I know the difference between how the answer survey questions and how they behave in the real world. I started selling cars in a One Price store 45 years ago. I am also familiar with the legal ramifications of One Price/No Haggle. Are you?
http://www.autodealermonthly.com/article/story/2014/05/no-haggle-no-problem-or-not.aspx
At some point I'd like to see auto retail conducting workshops for Apple and Disney employees so they can learn the challenges of selling cars to people with trade ins with negative equity, less than stellar credit, edgy DTI, wild expectations on price and trade value based on their inability to unpack all of the information they get from the Web, make gross profit in a competitive environment, and get a decent CSI survey. Trying to make a comparison between big ticket items and gadgets is a complete non sequitur.