I'm no Silicon Valley insider, but I would venture to guess that this happens quite a bit. Boy has idea, boy gets a dump truck full of money and boy gets fancy. Fancy offices, fancy employees with fancy titles and fancy marketing plans. Fancy is expensive.
Also, as someone else pointed out earlier in this thread...what is the real disruption in many of these programs? Form completion and delivery?!? My current dealership has been delivering trucks all over the country for years and we can all find an API or ten to streamline trade appraisals and credit apps. They better come up with something a whole lot fancier to justify those millions of dollars or the well is gonna dry up.
Here's my battle-cry (speaking as an employee of a franchised car dealership)....we need to get off of our collective asses and figure this stuff out on our own. If anyone knows how to grind out deals and get shit done cheap, it's car guys. Right now we possess the keys to a powerful kingdom: franchise laws and LAW contracts. Both pretty much force a new car customer to use one of our dealerships and our lobbyists have done a good job keeping this in place. However, if we don't evolve we stand a good chance of losing this leverage. Lobbyists or not.