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Best budget ($5-600 or below) CRMs?

Raine

Boss
Apr 26, 2018
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Raine
I work at a small family-owner dealership. We've only had a CRM for about a year and it's a pretty inexpensive budget version that we're not totally happy with.
Maybe looking at some other options, but I don't know that our GM want's to go with one of the big guys if we can get one that is useable at a lower cost.

My wish list is more intuitive task management/lists, workflows (ie, I can set a sequence of email or call templates that automatically schedule), a field to link co-signers to the main account, reporting so I can track lead sources and engagement, and an easy way of merging duplicates.

Preferred features include inventory management (w/ photos, window stickers, etc), a wish list for cars not in inventory, a decent app, and integration with old-school Dominion/Access DMS.

Something tells me I may be looking for unicorn, but any advice on budget CRMs and what features some may or may not have would be useful.
I'm looking for ease-of-use above bells and whistles. Most of our staff is not tech-savvy and does not care to be.
 
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Jeff Kershner

Founder
May 1, 2005
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Contact Dominion and see if they will/are still selling and servicing AVV Webcontrol CRM.

It's an "oldy but goody" CRM that should provide what you are looking for, though I doubt they have a mobile app built for it. But just maybe it performs decently in a mobile browser. AVV Webcontrol has been around for DECADES but has lasted the test of time for a simple to average solution.

It SHOULD also be affordable and maybe they'll cut you a deal since you already have Dominion/Access DMS.
 
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Jeff Kershner

Founder
May 1, 2005
4,044
1,511
Awards
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Jeff
For reference, here's a recent thread/discussion around the latest opinions and reviews of automotive CRM's.

 
Jan 3, 2019
3
5
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Karl
We use DealerCenter and are very happy with it. It is probably the best choice for independent dealers, we can text, email, workflow and has a good mobile app. Support is good and very affordable.
 
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Aug 2, 2021
2
0
First Name
Rick
I work at a small family-owner dealership. We've only had a CRM for about a year and it's a pretty inexpensive budget version that we're not totally happy with.
Maybe looking at some other options, but I don't know that our GM want's to go with one of the big guys if we can get one that is useable at a lower cost.

My wish list is more intuitive task management/lists, workflows (ie, I can set a sequence of email or call templates that automatically schedule), a field to link co-signers to the main account, reporting so I can track lead sources and engagement, and an easy way of merging duplicates.

Preferred features include inventory management (w/ photos, window stickers, etc), a wish list for cars not in inventory, a decent app, and integration with old-school Dominion/Access DMS.

Something tells me I may be looking for unicorn, but any advice on budget CRMs and what features some may or may not have would be useful.
I'm looking for ease-of-use above bells and whistles. Most of our staff is not tech-savvy and does not care to be.
Raine, are you looking for a CRM for a new franchise dealership or an independent?
 
Apr 22, 2020
7
2
First Name
Matt
Dealerpeak was my favorite one to use but I was using it at a CDJR store. They have one for independents that is called Cardog I believe. If it follows closely to their franchise one then I would give them a look.