- Apr 28, 2009
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Thursday is the best day of the week. Best times are 8-9 in the morning and then 3-4 in the afternoon.
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Best day and time for an email campaign?
- Thread starter Dave Erickson
- Start date
We usually have better success on Thursdays and Friday mornings, particularly if you have a big weekend event. You want to keep these weekend sale offers fresh in people's minds. We stay away from sending emails out on Friday afternoons though. People who work 9 to 5ish have given up on their work for the day and are already making plans for that night/the weekend. Even though some dealerships are not open on Sundays in some states, Sunday campaigns have also had some success seeing that Monday is one of the more busier days for the automotive industry.
✨ AI Highlights
Dealers debate the optimal timing for email campaigns, with most consensus pointing to Tuesday-Thursday as the best days, though reasoning varies (some prefer Thursday to allow weekend planning, others favor Monday-Tuesday based on traffic patterns). The thread's key insight is that while industry studies suggest mid-week sends work well, **testing your own customer analytics and segmenting by audience type matters more than following generic best practices**—the right message to the right people at times when your specific customers are engaged will outperform any universal rule.
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