- Dec 30, 2009
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- Yago
It helps the car dealers in the UK are stuck in the stone age and many are subservient to AutoTrader which creates them "free" sites - a deadly mistake for them.
Ling
And the fire also came from overseas to Autotrader...
Ling all your points are very valid and despite the fact that Alex, Joe, and many others are baffled about how well your site works there are a few things to point out:
Because you are an independent you have 100% freedom of action as far as what you add to your website. All the dealers that have added their website here have a franchisor that tells them what do/not to do. My example, a Toyota website, as Joe and Alex know since they are also in the website building business, is a hard website to keep compliant. But the pressure of being complaint also comes from the customer, there is a certain expectation of colors, treatment, knowledge, even bathroom size when a customer goes to a Honda store VS an independent. I'm not saying it is better, but it exists just like we have a different expectation from Starbucks VS the local coffee shop.
Secondly but not less important is that while LingsCars is very successful and because that resides in its uniqueness that may be impossible to replicate. I can probably copy your site to the max for a local dealer in the US and it will fail miserable. There is a formula that works for a one time location/business and then there is the formula that allows companies like McDonalds duplicate itself all over the world. The danger in that is that the unique place may not give us good data as of what is that we can use to take away and implement in our dealership. 90+% of what makes LingsCars successful is Ling, how could we duplicate that?
