Google Analytics provides days of information. Without getting overwhelmed I make a point to monitor traffic, pages viewed, time on site, and bounce rate if I don't look at anything else. I've never been able to find a benchmark bounce rate. What's good? I just got down to 15% - typically hover around 17%. This is an overall bounce rate - organic traffic, direct traffic and pay per click traffic. I was just curious if this was cause to have a beer over yet or if there's still work to do.
What's YOUR favorite analytics stat?
What's YOUR favorite analytics stat?