Buying A Car an Infographic and Some Important Stats

[Ralph Ebersole (blog)]

I agree with you Jeff.  After all of the research done online, consumers come to a store knowing what they want.  What they want and what they end up with are two different things, as there is still no substitute from the "brink and mortar" experience.  
 
On One Price--these stats have dropped from J.D. Power  survey 17 years ago where consumers said they would prefer to go through a root canal than negotiating for a car.   It was in the low 90% range if memory serve me well.  Reversing that conditioning is going to continue to be a challenge.  I think that the trade value enter into this issue, as it's still true that the value of a trade is in the eyes of the appraiser, thus different values at different stores opens the door to negotiate.  I also think there is a substantial number in our industry that don't care to see negation change.

 

[Lab42Research]

@ADP_Cobalt @Dealerrefresh Thanks for sharing our infographic! We appreciate it

 

[dealerrefresh (blog)]

@Lab42Research thanks for putting it together! Great data.

 

[VoltageFuel]

Someone should create an info-graphic about the day in the life of an auto salesperson - whether consumers believe it or not, most salespeople I ever met are just trying to earn an honest living, and if customers knew what we know, they would never want our job knowing what we deal with too. How many customers bring the animosity to the dealership as opposed to the car sales guy? And how many of you watch a customer leave the showroom, and everyone looks at each other and says: wow, what a jerk! They were completely unrealistic! We know what is said because we often find the customer a lot more unrealistic than we are. Who created the animosity? How about KBB, Edmunds, and all the other so-called authoritative websites which post article after article about salespeople's tricks and deceptions. We don't ever get a break. I worked in the ISM capacity for 10 years and most  people buy the new car they requested a quote online about, most of the time, maybe a trim level change. Used cars are different, because people make impulsive decisions about the car they like more often than not.  Maybe if car dealers sold cars like selling steaks at a restaurant, we'd be better off. Okay Mr. Customer you can buy the Aged Prime Steak (perfect condition used car highest price), or the Prime Steak (good but obviously you have to buy the tires if you want new ones, not perfect), or Prime Choice (this is like buying from a private buyer at the lower price you saw online - you get what you pay for, this is the one I can sell at the price you want to pay). Take your pick! Obviously you can't go to Ruth-Chris and get an aged prime steak for the price of prime choice - it's an unrealistic request.