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Calling Seth Godin
- Thread starter Jeff Kershner
- Start date
✨ AI Highlights
DealerRefresh community members discuss their enthusiasm for Seth Godin's marketing philosophy, particularly 'Purple Cow' and 'Meatball Sundae,' and how his ideas around remarkable products, permission-based marketing, and moving away from mass advertising apply to car dealerships. Participants share book recommendations, debate which Godin concepts translate best to retail auto sales, and track down a 48-minute YouTube video of Godin presenting at Google. The key takeaway is that Godin's thinking resonates strongly with forward-thinking dealers looking to ditch traditional marketing in favor of targeted, word-of-mouth, and permission-based approaches.
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