- May 14, 2019
- 2
- 0
- First Name
- Neil
Good afternoon all, I am reviewing the automotive market from the U.K and would like to learn more and share my experience.
The size of the USA automotive market can be quite overwhelming and it appears that there is no transparency, control or processes in place with purchase and use of the personal data from a new lead.
Before they have even walked into a dealership, do you have a LIVE email or telephone number to communicate with them? Better still, do you know their financial status and social media links to learn a little more about them before you do get the chance to sell to them.
Despite the strict data controls deployed in the EU, we are able to provide dealers with this information and put a value on the enquiry.
It would appear that in some cases in the USA, leads are collected and controlled by the advertisers and sold to the dealers, is that the case?
The size of the USA automotive market can be quite overwhelming and it appears that there is no transparency, control or processes in place with purchase and use of the personal data from a new lead.
Before they have even walked into a dealership, do you have a LIVE email or telephone number to communicate with them? Better still, do you know their financial status and social media links to learn a little more about them before you do get the chance to sell to them.
Despite the strict data controls deployed in the EU, we are able to provide dealers with this information and put a value on the enquiry.
It would appear that in some cases in the USA, leads are collected and controlled by the advertisers and sold to the dealers, is that the case?