Re: Industry Averages?
Often times I read articles or posts where some sort of industry average is mentioned. Sometimes it's a closing %, cost per lead, cost per sale, etc. My question is is there any single place where this information is published or is it just reading the right article at the right time? I am putting a lot of effort into determining all of these different stats internally but would like to know how we stack up against the industry averages. My personal thought is we can always be better in stats like I mentioned regardless of industry averages. But inquiring minds need to know
Any thoughts or resources shared are greatly appreciated!
Jamie,
These are great questions and they may have changed since I last received the info a few years back.
Industry Averages:
Closing Ratio from website 13%
Closing Ration from 3rd party lead 6 - 8%
Average follow up from an email lead 5 -7 times (phone and email combined)
Average conversion rate for websites without chat 1 to 3%
Average conversion rate for websites with chat 3 to 5%
Cost per sale target was $300
Cost per lead 3rd party was $20
93% of every shopper goes online before visiting a store
97% of your site visitors NEVER intend to speak with you
Less than 1% of people click on the facebook icon on your website (100% of them never make it back to your website - just sayin)
I have some chat specific info but I don't believe that is what you are looking for. So I will leave most of that out. We can go into bounce rate, page views, etc.. but I believe we have beat that horse already.
As for a single place for these stats. Dataium would be a great place to start. They have a ton of data that would be able to give you probably everything you need.
Dataium: The Data Utility Company ~ The Only Independent, Website Statistics and Analytics Tools in the Industry tracking millions of internet shopper behavioral events.