CarBravo - GM Missed a Massive Opportunity

[Ryan Everson]

GM missed a massive opportunity with CarBravo - they should have gone all-in with CarBravo and created their version of Sonic's EchoPark used car chain.

Imagine thousands of CarBravo branded used car buildings across the country. Suddenly they are competing against both Carvana AND CarMax.

Thoughts?

 

[Ryan Everson]

PS: I'm imagining this as an optional add-on franchise for existing GM dealers to elect to convert their current generic used car buildings into a CarBravo branded location. Dealers still retain control within franchise guidelines.

This model would be ripe for marketing efficiencies and create the omnichannel retail experience that consumers crave and Best Buy has perfected.