CarBravo - GM Missed a Massive Opportunity

[Ryan Everson]

GM missed a massive opportunity with CarBravo - they should have gone all-in with CarBravo and created their version of Sonic's EchoPark used car chain.

Imagine thousands of CarBravo branded used car buildings across the country. Suddenly they are competing against both Carvana AND CarMax.

Thoughts?

 

[Ryan Everson]

PS: I'm imagining this as an optional add-on franchise for existing GM dealers to elect to convert their current generic used car buildings into a CarBravo branded location. Dealers still retain control within franchise guidelines.

This model would be ripe for marketing efficiencies and create the omnichannel retail experience that consumers crave and Best Buy has perfected.

 

[joe.pistell]

GM missed a massive opportunity with CarBravo - they should have gone all-in with CarBravo and created their version of Sonic's EchoPark used car chain.

GM intro's CarBravo
"Hey there, we’re CarBravo. We’re the GM certified used program that does more than ever"
Hey There? -- 100% Cringe

OMG, look at this UI slop.


Corporate backgrounding. [face palm].

Carvana Killer?
Bravo offers risk-off promises that dealers HATE to match:


CarBravo risk-free buying is buried :

10-Day Exchange Guarantee​

If for any reason, you don’t absolutely love your vehicle, exchange it for a different one within 10 days or 500 miles.

1). CarBravo Warranty • 12-months / 12,000-miles
2). CarBravo Warranty • 30-days / 1,000-miles​

 

[dealerdata1]

As with most programs GM introduces, they are poorly planned out and executed.

The idea wasn't terrible though, the name though...I have feelings about it