The Blog Jeremy with CarGurus is referring to:
https://dealercenter.cargurus.com/blog/understanding-the-cargurus-offers-test/
Understanding the CarGurus Offers test
Posted by
Jeremy Sacco on February 5, 2020
We’ve seen some comments about a new feature we’re testing where we help dealers make offers on consumers’ used cars during their shopping process, and wanted to share a little bit of detail about what we’re doing.
What are CarGurus Offers?
The most important point about this effort is that
it’s a test. In today’s complex tech environment, every new product goes through multiple stages of testing, and this product is currently in an alpha test with limited exposure. A potential beta test with more dealers that meet the technical requirements could follow soon.
We’ve been testing CarGurus Offers product—which doesn’t have an official name yet—for some time, with the goal of understanding how CarGurus consumers react when presented with an immediate purchase offer for their vehicle.
We’ve tested “Sell Your Vehicle” buttons in various locations, including on VDPs
after users submit leads. As a result of the tests, many of the “Sell Your Vehicle” buttons on the website will direct consumers to the CarGurus Sell My Car page going forward. The purchase offer is primarily displayed to consumers interacting with our Sell My Car page, as well as those creating listings on our peer to peer (P2P) marketplace.
Who are you working with and can I get involved?
We picked a few potential partners to work with during the testing. After discussions around our timeline and required technical environments, we engaged with Carvana for early testing on our website. As we continue to test CarGurus Offers, we’ll be looking to chat with dealers that are interested in providing their own cash offers to CarGurus consumers. There’s no exclusivity around this test with any specific dealer or dealers, so let your rep know if you’re potentially interested in participating and when and if we’re ready to expand the test we’ll reach out if appropriate.