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CarMax and Carvana

Dec 19, 2018
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Bill
I did a test to see how easy it was to get a trade value from both of these sites today. CarMax gave a value without asking for a single piece of contact information. Carvana only asked for an email. For CarMax, I wonder how they measure whether that approach works for them. Does anyone else make it this easy to get a figure online instantly? How do you measure the success of such an approach?

Side Note: CarMax was $1,000 lower than I would have given for the same car and Carvana was $2,000 lower.
 
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