Cars.com Wants to Increase Prices

[carmart.mustafa]

Hi everyone,

We have been using cars.com for a year. $1500 per month. Now, they say that because we have over 75+ cars, they want to increase to $2044. If I want to stay at the same package, it will cost $1799 now. %20 increasement for no reason. Reps says it is because our cost per lead is $5, and other dealerships are $40.

What I understand is because my cars are great, I am getting punished.

Is there anyone else have the same thing?

 

[joe.pistell]

What I understand is because my cars are great, I am getting punished.

Cars has adopted the CarGurus plan. Flex pricing based on your performance.

 

[carmart.mustafa]

this is ridiculous isn't it? I mean they don't success, just because my car and photos better, maybe people click my cars?

 

[joe.pistell]

this is ridiculous isn't it? I mean they don't success, just because my car and photos better, maybe people click my cars?

Their day in the inferno of disruption is coming.

 

[Jeff Kershner]

That's the market. You decide with your dollars to whether or not you want to participate. If the returns no longer pencil out in your favor then maybe it's time to cancel.

 

[joe.pistell]

they say that because we have over 75+ cars, they want to increase to $2044. If I want to stay at the same package, it will cost $1799 now. %20 increasement for no reason

Did your inventory count go up?

p.s. reshoot this bad boy

https://www.carmartpreowned.com/inventory/ford/escape/cm-a37369/

 

[Dan Sayer]

Hi everyone,

We have been using cars.com for a year. $1500 per month. Now, they say that because we have over 75+ cars, they want to increase to $2044. If I want to stay at the same package, it will cost $1799 now. %20 increasement for no reason. Reps says it is because our cost per lead is $5, and other dealerships are $40.

What I understand is because my cars are great, I am getting punished.

Is there anyone else have the same thing?

We have since cancelled Cars, which kinda killed me a bit because I had the best relationship and most consistent performance with them over all others up till a couple years ago.

I have an exercise I used to do with them every price increase they proposed and I was typically successful in the logic. @carmart.mustafa what was your total Cars VDP count in April, May, and June at the $1,500 rate?