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Cars.com Wants to Increase Prices

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carmart.mustafa

carmart.mustafa

Green Pea
Mar 11, 2026
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Mustafa
#1
Hi everyone,

We have been using cars.com for a year. $1500 per month. Now, they say that because we have over 75+ cars, they want to increase to $2044. If I want to stay at the same package, it will cost $1799 now. %20 increasement for no reason. Reps says it is because our cost per lead is $5, and other dealerships are $40.

What I understand is because my cars are great, I am getting punished.

Is there anyone else have the same thing?
 

✨ AI Highlights

A dealer paying $1,500/month on Cars.com was hit with a 20-35% price increase, with the rep justifying it by pointing to the dealer's unusually low $5 cost-per-lead compared to the $40 industry average. The dealer feels penalized for having strong inventory and photos that naturally drive clicks, and another member confirms Cars.com has adopted a CarGurus-style flex pricing model tied to performance metrics. The key takeaway is that third-party listing sites are increasingly charging more when your listings perform well, flipping the traditional value proposition on its head.

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