Cash for clunkers child sites - hold on to them?

[jmoses]

Hey Guys,

As part of the Cash for Clunkers last summer, we had bought and used (as I'm sure a lot of you have) some CFC specific domain names to use as pseudo sites. Those domains are up for renewal here soon, and my obvious initial thought was that we would not need to keep them as we would most likely not use them anymore.

Before we make the decision to opt out of the auto-renew, just wanted to get everyone's take. Do you guys see any reason why we should hold on to the domains? Just want to make sure I'm not missing something, such as a potential use down the road... Thanks!

 

[Alex Snyder]

You can certainly use them for SEO-link building. These are established sites (I'm assuming) that still have some value in that area, so take advantage of them for SEO.

 

[ghen]

Keep the domains, they're really cheap and even if you don't use them now the next time the government does C4C (which they will) you'll be ahead of the SEO game with stable domains.

 

[Chip Grueter]

Nothing helps a domain name like longevity of ownership - keep them if you can, as well as some sort of site. Just change up the messaging a bit "Cash For Clunkers may have ended but the great deals haven't..." And deep link a few of your inventory specials.