• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

CDP + GA4

Jump to latest Follow Reply
#12
BillKVMotorCo said:
I actually have access to another dealer's Fullpath account. Long story. But they don't have what I'm looking for.
Click to expand...
Orbee would be the other "turn-key" automotive CDP option to look into if you haven't already. They are a little more robust on the GA4 / website event side of things.

Whereas, Fullpath has a better handle of the data activation side and tends to ship new features faster.
 
#14
Bill, I've been working on a concept we talked about and I'll be ready to show it off in the next few weeks. All engagement with a vehicle, its tools, etc. are measured and can be streamed in real-time. Interaction with payment calculator, updated terms, apr adjustments, etc. along with image engagement, engagement with searches are there. These are tied to a browser fingerprint (using FingerprintJS), and any collection of PII is then tied to that visitor ID. Email/text verification is handled in real-time as well. Is this data best streamed to another service like a GA or would it be fine having as part of a Dashboard? I figured the Dashboard route made more sense to have it open in a tab throughout the day...
 
#15
Chris Cachor said:
Bill, I've been working on a concept we talked about and I'll be ready to show it off in the next few weeks. All engagement with a vehicle, its tools, etc. are measured and can be streamed in real-time. Interaction with payment calculator, updated terms, apr adjustments, etc. along with image engagement, engagement with searches are there. These are tied to a browser fingerprint (using FingerprintJS), and any collection of PII is then tied to that visitor ID. Email/text verification is handled in real-time as well. Is this data best streamed to another service like a GA or would it be fine having as part of a Dashboard? I figured the Dashboard route made more sense to have it open in a tab throughout the day...
Click to expand...
Sounds sexy. But will you be able to see which customers did this? That's kind of the combination of CDP and Event data.
 
#16
BillKVMotorCo said:
Sounds sexy. But will you be able to see which customers did this? That's kind of the combination of CDP and Event data.
Click to expand...
Only if the user shares some form of PII (name, email, or sms). There's reverse lookup services but they're not 100% reliable. For example, reverse lookup via mobile for me returns my mom's name and address and lists me as a possible associate. Email is more accurate, especially if they verify.
 
#17
Chris Cachor said:
Only if the user shares some form of PII (name, email, or sms). There's reverse lookup services but they're not 100% reliable. For example, reverse lookup via mobile for me returns my mom's name and address and lists me as a possible associate. Email is more accurate, especially if they verify.
Click to expand...
Right on. Nice job.
 
  • Like
Reactions: Chris Cachor
Dominion DMS
Top Bottom
Back
Jump to latest Follow Reply
Jump to latest Follow Reply
Menu