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CDP + GA4

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#12
BillKVMotorCo said:
I actually have access to another dealer's Fullpath account. Long story. But they don't have what I'm looking for.
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Orbee would be the other "turn-key" automotive CDP option to look into if you haven't already. They are a little more robust on the GA4 / website event side of things.

Whereas, Fullpath has a better handle of the data activation side and tends to ship new features faster.
 
#14
Bill, I've been working on a concept we talked about and I'll be ready to show it off in the next few weeks. All engagement with a vehicle, its tools, etc. are measured and can be streamed in real-time. Interaction with payment calculator, updated terms, apr adjustments, etc. along with image engagement, engagement with searches are there. These are tied to a browser fingerprint (using FingerprintJS), and any collection of PII is then tied to that visitor ID. Email/text verification is handled in real-time as well. Is this data best streamed to another service like a GA or would it be fine having as part of a Dashboard? I figured the Dashboard route made more sense to have it open in a tab throughout the day...
 
#15
Chris Cachor said:
Bill, I've been working on a concept we talked about and I'll be ready to show it off in the next few weeks. All engagement with a vehicle, its tools, etc. are measured and can be streamed in real-time. Interaction with payment calculator, updated terms, apr adjustments, etc. along with image engagement, engagement with searches are there. These are tied to a browser fingerprint (using FingerprintJS), and any collection of PII is then tied to that visitor ID. Email/text verification is handled in real-time as well. Is this data best streamed to another service like a GA or would it be fine having as part of a Dashboard? I figured the Dashboard route made more sense to have it open in a tab throughout the day...
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Sounds sexy. But will you be able to see which customers did this? That's kind of the combination of CDP and Event data.
 
#16
BillKVMotorCo said:
Sounds sexy. But will you be able to see which customers did this? That's kind of the combination of CDP and Event data.
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Only if the user shares some form of PII (name, email, or sms). There's reverse lookup services but they're not 100% reliable. For example, reverse lookup via mobile for me returns my mom's name and address and lists me as a possible associate. Email is more accurate, especially if they verify.
 
#17
Chris Cachor said:
Only if the user shares some form of PII (name, email, or sms). There's reverse lookup services but they're not 100% reliable. For example, reverse lookup via mobile for me returns my mom's name and address and lists me as a possible associate. Email is more accurate, especially if they verify.
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Right on. Nice job.
 
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