CDP + GA4

[BillKVMotorCo]

Has anyone found a CDP that has an in-depth integration with GA4? For instance, I don't just want to know that there was a VDP view. I want to know the key events that occurred on that VDP view from the CDP itself rather than having to go into GA4 and find it.

 

[Ryan Everson]

Are you wanting to click on a user profile and see all of the events associated with the user? That's typically how a CDP would work.

Might be worth looking into PostHog, it's a very inexpensive (and often free) web analytics platform that is a little more advanced than GA4 and offers some CDP-like functionality.

PostHog - How developers build successful products

PostHog is the only all-in-one platform for product analytics, feature flags, session replays, experiments, and surveys that's built for developers.

posthog.com

It would require installing their code and setting up events, conversions, etc though since they are a competitor to GA4.