• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

CDPs will be as inaccurate as CRMs

Dealer acquires new tool/service/technology promising ROI if used properly. Dealer abuses new tool/service/technology against the provider's advisement. Dealer complains new tool/service/technology doesn't work for them and cancels.

Tale as old as time itself.
That's the thing. They can't even advise you on how to use it to sell cars.