• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Chance for a gift card? Vendor Surveys?

I get a lot of "pay you to answer some questions on behalf of a mysterious company who is researching options in the field you know something about".
I did one or two. right up until they asked for marketing spend etc. Don't give that info away to anyone and especially some person who calls out of the blue. Waste of time I feel.
 
lol yeah if someone gets excited about the chance to win a $20-100 gift card for filling out a survey, they are probably the wrong target market for the vendor's survey.

There are two reasons I reply to surveys:

1) I love your company / product and want to provide feedback to help make it even better, which in turn will make us better.

2) I hate your company / product and want to provide feedback on why so you will hopefully improve, which in turn will provide greater competition to companies that I love (and motivate them to continue to improve to remain competitive and love-worthy).


Money, especially only $20, is not one of the motivating factors.

I started to fill out a survey on Sincro last week but bailed because it was 50 steps long. Even sites like https://erewards.pissedconsumer.com/review.html show that overly complex surveys frustrate users. Keep it simple and quick for the best chance to get candid feedback from decision-makers.
Most people don’t bother with them because the time isn’t worth the low chance of winning. Some do, but the odds are slim and the inconsistent prize info makes it worse. A guaranteed reward would probably get more responses.