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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Charts, Shopping Studies, I Need Them All! Need To Do A Presentation..
- Thread starter kcar
- Start date
- Apr 7, 2009
- 5,147
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- Joe
- Apr 7, 2009
- 5,147
- 2,512
- Awards
- 10
- First Name
- Joe
Seriously, you can't motivate salespeople with an antenna. It will get their attention and change their focus. The motivation is all yours.
✨ AI Highlights
A dealer marketing professional seeks charts and studies on online auto shoppers to educate their dealership team about digital marketing channels (SEO, SEM, social media, etc.) before implementing new programs. While helpful resources are shared early on, the thread pivots when experienced e-commerce directors argue that data and presentations won't change dealer behavior—instead, success depends entirely on whether sales management is actively engaged, motivated, and coaching the sales floor. The key insight is that marketing can generate leads, but converting them into sales is a management and training problem, not a data literacy problem.
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