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#RefreshFriday Connected TV is taking Digital Advertising by Storm.

Discussion in '#RefreshFriday Weekly Webcast' started by Jeff Kershner, May 17, 2019 at 12:45 PM.

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  1. Jeff Kershner

    Jeff Kershner
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    Jeff
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    DealerRefresh & Mercedes-Benz of Hagerstown
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    RefreshFriday - HootInteractive w: Tom Park and Peter Jones - HootInteractive.png

    This #RefreshFriday: Connected TV is taking Digital Advertising by Storm.

    We sit down with Tom Park of Tom Park Media Group and Peter Jones Sr. Director of Premion, both representing Hoot Interactive to discuss how the traditional cable TV landscape is quickly being transformed and what dealerships need to know about this huge shift in video/TV advertising.

    What exactly is CTV, OTT and DSP?
    What should I ask when talking to an OTT vendor?
    How does the technology work with connected TV?
    .. a few questions that’s going to be answered.

    If you have any questions yourself, feel free to post them below before we get started. If you have a question during the LIVE show on FB, use the comments to post your questions and most likely we will ask at that time.

    Here is the recording of today's...


     
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  3. Alexander Lau

    Alexander Lau
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    Sr. Refresher

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    Alex
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    Which is why I produced the world's first Smart TV platform auto marketplace, but the ad streams just weren't there early and still aren't. When Tier 1, 2 and 3 start to push their content via platforms such as Roku, then there's a market for me. I've already had discussions with many Tier 2's and three Tier 1's. Dealers will follow their lead (no pun intended). Take note, I didn't put a spammy hyperlink in this response, unlike many here.
     
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