1. Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.
    Dismiss Notice

#RefreshFriday Connected TV is taking Digital Advertising by Storm.

Discussion in '#RefreshFriday Weekly Webcast' started by Jeff Kershner, May 17, 2019.

This forum sponsored by...
  1. Jeff Kershner

    Jeff Kershner
    Expand Collapse
    Founder

    First Name:
    Jeff
    Dealer or Company Name:
    DealerRefresh & Mercedes-Benz of Hagerstown
    Joined:
    May 1, 2005
    Messages:
    3,412
    Likes Received:
    893
    Location:
    Maryland
    RefreshFriday - HootInteractive w: Tom Park and Peter Jones - HootInteractive.png

    This #RefreshFriday: Connected TV is taking Digital Advertising by Storm.

    We sit down with Tom Park of Tom Park Media Group and Peter Jones Sr. Director of Premion, both representing Hoot Interactive to discuss how the traditional cable TV landscape is quickly being transformed and what dealerships need to know about this huge shift in video/TV advertising.

    What exactly is CTV, OTT and DSP?
    What should I ask when talking to an OTT vendor?
    How does the technology work with connected TV?
    .. a few questions that’s going to be answered.

    If you have any questions yourself, feel free to post them below before we get started. If you have a question during the LIVE show on FB, use the comments to post your questions and most likely we will ask at that time.

    Here is the recording of today's...


     
    Collapse Signature Expand Signature
  2. This forum sponsored by...
  3. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Joined:
    Feb 11, 2015
    Messages:
    2,136
    Likes Received:
    406
    Location:
    Mars, PA
    Which is why I produced the world's first Smart TV platform auto marketplace, but the ad streams just weren't there early and still aren't. When Tier 1, 2 and 3 start to push their content via platforms such as Roku, then there's a market for me. I've already had discussions with many Tier 2's and three Tier 1's. Dealers will follow their lead (no pun intended). Take note, I didn't put a spammy hyperlink in this response, unlike many here.
     
    Collapse Signature Expand Signature
  4. Dan Sayer

    Dan Sayer
    Expand Collapse
    Getting Refreshed

    First Name:
    Dan
    Dealer or Company Name:
    Anderson Auto Group, LLC
    Twitter Handle:
    @whostheman_dan
    Joined:
    Dec 4, 2009
    Messages:
    78
    Likes Received:
    48
    Location:
    Lincoln, NE
    Any information on best practice for measurement of ROI on this "channel"? Proposal today from a "Connected TV" provider had the price per impression at $0.04. I'm a penny per on web impressions but these are non-skippable 30's. Thoughts?
     
    Collapse Signature Expand Signature
  5. AdamMurray

    AdamMurray
    Expand Collapse
    Refresher

    First Name:
    Adam
    Dealer or Company Name:
    Hearst Communications
    Joined:
    Sep 4, 2015
    Messages:
    109
    Likes Received:
    51
    Location:
    San Antonio, TX
    How do you measure ROI on your current traditional channels? Same general philosophy with one exception...OTT ads can click thru to your website/landing pages and measured with analytics to track conversions and such. These will be relatively low #'s in relation to your overall CTV buy, but I expect them to grow as the tech evolves.

    If you don't mind me asking, who (if anyone) are you using to run your display campaigns?
     
  6. Alexander Lau

    Alexander Lau
    Expand Collapse
    Sr. Refresher

    First Name:
    Alex
    Joined:
    Feb 11, 2015
    Messages:
    2,136
    Likes Received:
    406
    Location:
    Mars, PA
    Depends on what you're attempting to measure specifically. There are analytics tools (Google Analytics will surely play into this at some point) out there that do it such as https://softcrylic.com/over-the-top-content-analytics-platform-and-services/ and https://www.jumptvs.com/jump-insights. As for average KPI metrics and benchmarks, it doesn't seem well defined as of yet.

    I like Softcrylic's TapestryKPI
    [​IMG]
     
    Collapse Signature Expand Signature

Share This Page

This forum sponsored by...