Alex and Jeff,
"what Jeff mentioned might be true. The average shopper probably doesn’t know or care about the difference between a slideshow"
I stand corrected. I reply sometimes without explaining the angle of thought I have in mind.
Again, I like the slide shows and feel that they are great marketing but just do not believe that they truly qualify as the information that customers are seeking. What does it really tell me about the vehicle visually? That its silver and four doors?
Personally slide shows do not work for me. It's an upsell is all it is from the vendors. They keep pitching automation and ease, but for whom?
I'd rather see about 8-10 fast loading with ease of use, scrolling navigation or flip book style with high resolution photos at 800x600 or better of vehicle. Keep the sizzle and show me the steak.
I will even say that if a website is 2 years old or more, I would stop trying to improve it and build a new one. It shouldn't take more than 2-3 clicks to get the info sought and in less that 1 minute. I am probably the only person I know of that has created a focus group that has timed transitional inter-links after entering a site, to search for vehicle, find-view, contact and exit. Not just overall time spent at the site.
Improving human interaction albeit through virtual means is what I feel should be the highest focal point now.
Stew-"The vendors out there that provide the automatic bulk slideshow style video vehicle presentations should definitely look onward, of course this presentation style won’t last forever."
Amen! look onward. Mobile marketing(Check out 1-800-2ChaCha), voice to text im chat replies, business/social blogging with employees as members that can share articles, car vids with car care tips and post their customer testimonials or even CSI survey comments to their page walls.
Oh? sorry all, I get on a roll sometimes.
Have a great Thanksgiving-Pete
"what Jeff mentioned might be true. The average shopper probably doesn’t know or care about the difference between a slideshow"
I stand corrected. I reply sometimes without explaining the angle of thought I have in mind.
Again, I like the slide shows and feel that they are great marketing but just do not believe that they truly qualify as the information that customers are seeking. What does it really tell me about the vehicle visually? That its silver and four doors?
Personally slide shows do not work for me. It's an upsell is all it is from the vendors. They keep pitching automation and ease, but for whom?
I'd rather see about 8-10 fast loading with ease of use, scrolling navigation or flip book style with high resolution photos at 800x600 or better of vehicle. Keep the sizzle and show me the steak.
I will even say that if a website is 2 years old or more, I would stop trying to improve it and build a new one. It shouldn't take more than 2-3 clicks to get the info sought and in less that 1 minute. I am probably the only person I know of that has created a focus group that has timed transitional inter-links after entering a site, to search for vehicle, find-view, contact and exit. Not just overall time spent at the site.
Improving human interaction albeit through virtual means is what I feel should be the highest focal point now.
Stew-"The vendors out there that provide the automatic bulk slideshow style video vehicle presentations should definitely look onward, of course this presentation style won’t last forever."
Amen! look onward. Mobile marketing(Check out 1-800-2ChaCha), voice to text im chat replies, business/social blogging with employees as members that can share articles, car vids with car care tips and post their customer testimonials or even CSI survey comments to their page walls.
Oh? sorry all, I get on a roll sometimes.
Have a great Thanksgiving-Pete
