I will break it down the best I can.
Pre-Advertising
You must remember who you are advertising to on Craigslist.
Almost everyone on CL is looking for a deal and probably needs some type of special financing, at least that seems how it is in my market.
That being said, I tend to NOT list vehicles over 25K MSRP, new vehicles or luxury vehicles. Point above.
The Title
The title is the MOST IMPORTANT part of your listing.
Most CL users are looking for ANY vehicle to purchase, not a specific type. They are looking for the best deal they can get. Therefore, if you have a title that stands out theres a good chance a user will click it, even if uninterested in that particular vehicle type. Once on the page, if your CL sales copy is good enough, you can convert them.
Use special characters in your title post. Special Characters in HTML
Any of these will work. I've found ones with arrows pointing towards the post have almost a 35% higher CTR.
Mix caps locks and regular type together. It's a lot more eye catching. EX: 2008 Ford Fusion /// SUPER CLEAN /// Only 32K Miles
List your dealership city IN your CL title. EX: 2007 Ford Fusion in WACO, TX
I am not sure why users click more when a city is included, but they do.
Do not add a listing without SOME SORT OF DESCRIPTION in your title. Add mileage, condition, ext. color, aftermarket add-on, etc. Nothing is separating you from the pack with a title like "2001 Toyota Camry"
The Post
DO NOT GIVE TOO MUCH INFORMATION IN YOUR POST - If a car shopper can gather all the information they need for a purchase from your CL ad - then you will RARELY get an eLead.
Good post:
[SPECIAL CHARACTERS] YEAR MAKE MODEL /// EXTRA COMMENTS /// City, State
^^^^^
Title
POST
VVVVVVVV
YEAR MAKE MODEL
MILEAGE
TRANSMISSION
....will finish this tomorrow. I'm WAYYYY to busy to write a free craigslist ebook for dealers
