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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Joe Pistell advocates for using bold text overlays and people in vehicle photos to boost CTR on SRPs, drawing inspiration from social media visual tactics. A later data point from a real dealer adds weight to the argument: fully photographed new arrivals averaged 8.5 VDP views per day versus 0.3–1.0 for photo-pending units. The thread also touches on photo quality standards, AI-assisted overlay design, and whether modern styling improves on the functional but dated aesthetic of early overlay attempts.