I've just taken the position as the ISM at a small dealership. I owned my own mortgage company for the last 8 years and I have no automotive experience. The dealership that I work at currently uses ADP for the backend and Dealer.com for the website. We don't use a CRM or ILM at this point. I realize that Dealer.com has LeadMachine but we don't have it turned on. I do not have authority to make wide sweeping changes to the entire sales organization so I can't implement a CRM to the entire store.
Sorry about being so long-winded but with all of that said, would you start out using just a ILM or try to go with a full CRM. I realize that I would be leaving alot of functionality on the table by going CRM but I eventually plan on implementing the CRM to the entire store. In addition, my primary responsibility is to set appointments. That is how I'm compensated.
I'm going under the assumption that most will say I should go the ILM route. If this is the case, is there anyone other than iMagicLab that I should I be looking at?
Sorry about being so long-winded but with all of that said, would you start out using just a ILM or try to go with a full CRM. I realize that I would be leaving alot of functionality on the table by going CRM but I eventually plan on implementing the CRM to the entire store. In addition, my primary responsibility is to set appointments. That is how I'm compensated.
I'm going under the assumption that most will say I should go the ILM route. If this is the case, is there anyone other than iMagicLab that I should I be looking at?