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:sleep: .... I'd wake up if someone in this thread were saying something like...

"car shoppers refuse to use a shopping cart, therefore our websites suck. It is my mission to design a UX that deeply assists the car shopper in a manner than makes them smarter than when they came. I'll judge the websites performance on its ability to create LESS leads. I'll judge the site on a sale teams closing rate and the sales time required to make a sale"
That's how you build disruption that can move mountains.
No doubt, good points. I don't think anyone touched on "disruption." We went far easier. We were discussing how he could potentially create a one-off versus yet another platform.

I think you've created threads on the subject or at the very least heavily commented on it. It probably deserves its own thread.