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:sleep: .... I'd wake up if someone in this thread were saying something like...

"car shoppers refuse to use a shopping cart, therefore our websites suck. It is my mission to design a UX that deeply assists the car shopper in a manner than makes them smarter than when they came. I'll judge the websites performance on its ability to create LESS leads. I'll judge the site on a sale teams closing rate and the sales time required to make a sale"
That's how you build disruption that can move mountains.
No doubt, good points. I don't think anyone touched on "disruption." We went far easier. We were discussing how he could potentially create a one-off versus yet another platform.

I think you've created threads on the subject or at the very least heavily commented on it. It probably deserves its own thread.
 

✨ AI Highlights

A software engineer asks whether they need to be a verified vendor to build a custom website for a Honda dealership in California, replacing Dealer Inspire with a fully custom solution integrated with the dealership's existing third-party vendors (Reynolds & Reynolds, vAuto, Gubagoo, etc.). The discussion reveals that while verified vendor status isn't strictly required for secondary websites, building a custom automotive website is substantially complex—requiring deep knowledge of inventory management, OEM compliance (especially for Honda), and third-party integrations—and would typically warrant a six-figure project fee plus ongoing support costs. The consensus suggests this is an ambitious undertaking that goes beyond typical dealer website projects and should only be pursued if the developer has significant technical expertise and the dealership is prepared for substantial investment.

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